Experience across brands and organizations
Your business already has the expertise, customer insight, proof, and stories. We help your team figure out what matters, who needs to hear it, and what's worth creating.
Established businesses usually have more to say than they realize. Years of experience, customer conversations, sales insight, results, expertise, stories and proof are spread throughout the company.
The harder part is deciding what actually matters.
Without clear answers, content can become reactive. Things get made because they're needed this week, not because there's a clear reason for them to exist.
You might be producing plenty of content but questioning whether it's the right content. Sales may be answering the same questions over and over. The business may have grown faster than its messaging has. Or you may have years of customer insight, expertise and proof that haven't made their way into the marketing yet.
These can look like different problems. Usually, they point to the same thing: the business needs a clearer way to decide what deserves to be communicated.
That's where we start.
We look across your customers, sales process, marketing, existing content and business goals to understand what people need to hear from you and where the biggest opportunities are.
Then we turn that thinking into a practical system your team can use.
See what's working, what's getting missed, and where the biggest opportunities are.
We look at what you're communicating today, where the message is already clear, what's missing, and where better communication could make the biggest difference.
Give your team a shared way to talk about what matters.
We define who you're speaking to, what matters to them, what they need to understand, and the messages your team should communicate consistently.
Know what deserves to be talked about and why.
We connect the questions customers are asking with the expertise, stories, results and proof already inside the business, giving your team clearer direction for what to create.
Know where video is worth the investment, and where it isn't.
We identify where video could improve communication across marketing, sales, recruitment or customer experience, what it needs to accomplish, where it should be used, and what level of production makes sense.
Give your team a strategy they can keep working from.
Everything comes together in one working system your team owns, including your messaging, audiences, content direction, proof, video opportunities and priorities.
Useful ideas, customer insight, sales knowledge, proof and stories can live in different parts of the business. Content gets created, but it isn't always connected to the things customers actually need to understand.
Marketing knows what deserves attention and why. What sales is hearing can make its way into the content. Your strongest stories and proof have a clear role. Leadership has a clearer view of what the business needs to communicate.
So when someone asks, "What should we create?", your team has a way to answer it.
We start by understanding the business, then turn what we learn into clear messaging, content direction, and a system your team can keep using.
We look at your customers, sales process, marketing, existing content and goals.
We identify what's already working, what's unclear or missing, what customers need to understand, and where the strongest communication opportunities are.
We develop the messaging, content and proof strategy, and identify the strongest opportunities for video.
Everything comes together inside your Content OS. We walk through it with your team, make final adjustments, and make sure everyone understands how to use it.
Most engagements are completed within 4-6 weeks, depending on team availability.
A strategy isn't very useful if your team can't find it six months later.
Everything we build comes together inside a Content OS your team owns. Your messaging, audiences, customer questions, proof, content direction, video opportunities and priorities are organized in one place.
So when your team is planning a campaign, preparing a shoot or deciding what to create next, they have something practical to work from.
Trusted by leadership teams and organizations including London Drugs, Marriott, JW Marriott, LeapFrog, VTech, Anthem, KOHO, Fortuna Mining, Rocky Mountaineer, Parq Vancouver, Vancouver Canucks, and others.
Reliance Foundry already had more than 100 years of expertise. The opportunity was helping new customers recognize what that experience meant for them. Clearer messaging and strategic video contributed to a 45% increase in quote requests.
VeVe needed to explain an entirely new product category. Our work supported its launch and growth through campaigns, product education, and onboarding content, including licensed content involving partners such as Disney and Marvel. That work supported growth to more than $100M in annual revenue.
Content addressed the questions and trust gaps happening before the first consultation. The firm now generates 300+ qualified leads a month.
I've spent the last 15+ years helping businesses figure out what content to create and then bringing it to life through video.
We never approached video as simply making something that looked good. Before production started, we wanted to understand the customer, where they were in the buying journey, what they needed to understand, and what the video actually needed to do.
Sometimes the job was to create awareness. Sometimes it was to educate, build trust, answer an objection or help someone make a decision. The strategy changed depending on the problem.
That work has taken me from startups and local businesses to large organizations and Fortune 500 companies, across B2B and B2C. I've worked on brand stories, customer stories, sales content, recruitment, training, education and more.
After seeing how content gets used across so many different businesses, one thing became clear: the biggest decisions often happen before anything gets made.
A great-looking video without a clear job to do is still a bad investment. Something simple, made for the right person with the right message at the right time, can be far more valuable.
That's why this work starts before production.
Not every communication problem needs a professionally produced video. Some content should be made internally. Some can be shot on a phone. Some doesn't need to be video at all.
When the strategy identifies an opportunity where professional production can make a meaningful difference, Your Story can take it from strategy through production.
By the time production starts, we already know who it's for, what they need to understand, and why the video needs to exist.
The System is designed for established businesses with something valuable to communicate and a team capable of putting the strategy to work.
You may already have an internal marketing team, a sales team, agency partners or people producing content. That's a good thing. We're not replacing them.
We're helping your team look across the business and get clearer on what deserves to be communicated and created. The goal isn't to add another layer of work. It's to give the people already doing the work a clearer strategy to work from.
No. The focus is on how people understand your business, your messaging, proof, and content. We work within your existing brand and alongside your marketing team or agency.
That's not a problem. We're not there to replace your marketing team. We bring an outside perspective across your customers, sales process, existing content and business priorities, then give your team a clearer strategy to work from. Your team knows the business. We help connect what they know and turn it into clearer communication priorities.
The System gives your team the strategy and a working set of priorities to build from. Your team can execute it, work with existing partners, or Your Story can handle production separately when it's warranted.
Most engagements run 4-6 weeks, depending on availability across your team.
Your team owns the Content OS and knows how to run it. Some clients choose to keep Colin involved as a strategic advisor after the engagement. Advisory is available selectively.
Give your team a strategy they can keep working from.